Lisa Low, assistant professor of practice of public relations in the College of Media and Communication at Texas Tech, says influencers like Brooklyn and Bailey can make millions off ad revenue and endorsements from companies.
The twins are tight-lipped about what that means financially, but considering the size of their audience and frequent mentions in mainstream media, it's probably safe to assume that being the Big Sisters of the internet pays better than baby-sitting. In 2017, Forbes listed them in its Top Influencers: Kids edition. They have created their own merchandise line, partnered with JCPenney on a clothing line and released music. Or even just best friends with our audience.” – Bailey McKnight tweet thisīrooklyn and Bailey are second-generation YouTubers, walking into a built-in fan base from their mother's YouTube channel. “The one that teaches you the things you know but also you can have fun conversations with or live life with, or go on adventures with.
Or even just best friends with our audience.” “The one that teaches you the things you know but also you can have fun conversations with or live life with, or go on adventures with,” Bailey says.
With their videos about periods (what they are and how to deal with them) and bras (mistakes you’re making with them), sororities, dating and hair and other girl-centric topics, Brooklyn and Bailey say they aim to be the big sisters of the internet. “And you know, as much as there's craziness in the world, we just try and strive for positivity and clean content so that anyone within that range, below or above it, can watch our stuff and not feel uncomfortable.”
“We're basically talking to teenagers,” Bailey says. The channel’s main audience is 8- to 18-year-olds, Bailey says. Their brand is family-friendly content about their everyday lives - going to school, doing makeup and buying clothes. In the hair tutorial videos, her oldest kids, identical twins Brooklyn and Bailey, were often used as models, so naturally, when the girls turned 13, they branched out and started their own channel.īrooklyn and Bailey, who are now 19, say they have thought of themselves as a brand since their first day on YouTube. Today it has more than 5 million subscribers. The channel has morphed into more vlog-style videos and also grown more popular. In 2009, she started her own YouTube channel, Cute Girls Hairstyles, where she posted hair tutorials. She knows her subject matter, both as a parent and YouTuber. Mindy McKnight isn't just some helicopter parent with a book contract, though. She has a new book out called Viral Parenting in which she details the need for parents to protect their kids in a world of trolls, hacks and lives spent online. But then, Mindy McKnight, mother to Brooklyn and Bailey and four other children, pretty much wrote the book on managing kids on the internet, literally. That's pretty straight and narrow in a day when kids - or at least childishness - seem to run rampant on the internet. Phones are placed in the kitchen every night at 10. No downloading apps without parents' permission. A multi-page contract will be signed before you’re given a phone, computer or car. Parents will monitor all texts and social media activity. Brooklyn and Bailey McKnight didn’t become the clean-cut mega popular YouTubers they are today without following a few rules from their parents.